Resume

Acting Public Relations Manager at Los Angeles Mission College, Sylmar

July 2022 – Present

Manage marketing and communications across all owned communication channels, including email, website content, digital signage, and all social media
Strategize the College’s paid media campaign, managing a budget of $750,000; direct and approve all creative generated from the College’s agency of record; resulting in a 10% increase in fall enrollments and a 7% increase in spring enrollments when compared to the previous year
Strategized, created, and managed marketing & communications for the College’s tent pole fundraising event, the San Fernando Valley Food & Wine Festival; the paid campaign resulted in a 4,985% Return on Investment; the event sold out for the first time in its 18-year history 26 days in advance, and grossed over $105,000
Managed the migration of the College website and continued to serve as website administrator in the post-launch environment, creating and managing web content

Graphic Designer at Los Angeles Mission College, Sylmar

November 2015 – Present

Design print and digital communication materials to support the College’s academic and student services programs, ensuring WCAG 2.0 AA compliance across design documents
Design and produce advertising and marketing materials to promote enrollment across the College’s estimated service area of 90 square miles
Assist the President and the President’s Office with special projects and events, including a Culinary event in 2022 that raised more than $65,000 for scholarships
Led a rebranding and marketing campaign for a district-wide Weekend College program, which resulted in a 176% increase in enrollment

Graphic Designer at Los Angeles Community College District, Los Angeles

November 2013 – November 2015

Designed an assortment of print and digital materials reaching approximately 220,000 students and 8,000 employees
Designed a complete branding solution for the Student Information System Project, a district-wide initiative to update the student enrollment and administration system
Consulted and designed special projects for individual colleges on an as-needed basis
Provided specifications and requested estimates from vendors for 1–4+ color jobs; maintained vendor relationships and researched new vendors as needed
Assisted the Chancellor and Board of Trustees Offices on special projects

Senior Graphic Designer at UCLA Extension, Westwood

February 2008 – November 2013

Designed a wide range of communication pieces (websites, banner ads, emails, catalogs, brochures, newsletters, social media, and direct mail) for the school’s academic departments and programs
Designed a quarterly series of web banners resulting in over 1,100 new enrollments and $500,000 in course fees each quarter
Managed the launch of an institutional e-commerce website and consulted with individual stakeholders to manage, design, and produce 40+ departmental sub-sites
Served as Acting Creative Manager as needed; managed department workload for designers, production artists, a copywriter, and a web developer

Art Director + Senior Graphic Designer at The Outdoor Recreation Group, Los Angeles

May 2002 – February 2008

Provided start-to-finish design and production of annual product catalogs, packaging, trade-show exhibits, logos, business systems, and advertising for 7+ distinct product divisions
Managed and mentored three graphic designers; hired and supervised freelancers
Developed complete branding and packaging solutions, including successful overhauls of the company’s two major brands, Outdoor Products and Fieldline
Designed and produced packaging for a seasonal line of products that generated $8 million in new business with a 98% sell-through at a major mass merchant retailer

Bachelor of Science with Honors, Graphic Design
Woodbury University, Burbank, CA