The UCLA Extension Writers Program hosts two major writing events every year. The Writers Studio is a four-day workshop for aspiring creative writers and screenwriters.
The Writers Faire is a free one-day event featuring lectures from local writers and screenwriters. A postcard was mailed to previous attendees as well as a prospect list to drive enrollments.
In the past each event had their own look/design, but I pushed for a mini-campaign so they would relate more to each other.