This was a campaign designed for the UCLA Extension Open House held at the downtown Los Angeles location. It was a last minute event to increase enrollments, and all of the deadlines were TIGHT. The campaign included a postcard, website, a bus shelter ad, as well as several local newspaper/trade ads.
The microsite was the last thing to be designed, and since we were running out of time, I pitched in and coded it myself:
It was one of the more successful enrollment events for the school; it ended up outperforming most of the events that were held on UCLA’s campus.