A fully integrated marketing campaign to promote the opening of UCLA Extension’s Downtown facility at Figueroa Courtyard.
Street banners were displayed in the downtown area adjacent to the campus for three months, with additional advertising displayed in surrounding Metro stations:
Invitations were sent to VIPs and donors to attend the Gala/Grand Opening; the event ended up raising $60k in one night:
Five years later, I was asked to refresh the logo and to incorporate the UCLA Extension branding:
