With nearly every Community College in California experiencing a major decline in their applications and enrollments due to Covid and a volatile labor market, we created an outdoor campaign focusing on our three key student segments to help increase enrollments for Los Angeles Mission College.
110,000+ copies of the schedule of classes were mailed out to the college’s service area, and digital and social media ads were geo-targeted to the same zip codes.
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The results overwhelmingly positive. When compared to pre-Covid numbers, we finished highest in the Los Angeles Community College District (LACCD) in headcount and enrollment while finishing second when compared to all community colleges in Southern California using the same criteria. The entire campaign won a Gold Medal industry award for advertising.